This will go on the front of t-shirts and in various promotional materials this coming October. It's quite a different logo compared to the other two Jef and I have done. Part of the problem was coming up with a proper 'theme' for this year. First of all - the opponents are the CHAPARRALS. What the heck sounds catchy when placed with a word like chaparrals? 'Whip The Wolves' was easy last year... almost TOO easy. We literally had zero good ideas this time around.The other side of the story involved Jef's idea of placing the heads of Willie Wildcat and a chaparral (better known as a road runner) facing off on the plastic cups and little footballs they hand out every year. The footballs otherwise have plain text on them. So when we couldn't think of any themes, we started on this first - at least to figure out how they were going to look cartoon-wise.
It took about a dozen sketches of Willie designs before I came up with this one. Same thing for the chaparral - I looked at some pictures of the Looney Tunes Road Runner, but come on - a REAL road runner is HILARIOUS!!! Look:
So I tried basing the chaparral drawing off actual road runner photos. As we progressed, we decided on abandoning the whole theme thing altogether, and just used these heads. Towards the end we also abandoned the usual color schemes - making Willie solid red and the chaparral solid green. The main reason being we didn't want the screen printers to screw up on ink choices. Last year, they made the brown WAY too dark (and halftoned lots of stuff... but that's a story for another day!). Jef then applied some distressed texturing - something we thought would look neat considering the tee market has been all about the worn (or "grunge") look for the past couple years.If all goes as planned, this will be printed on the front of heather grey t-shirts. I can't wait to see the finished product!
I really like how this turned out - it essentially took out all the 'busyness' that the previous Homecoming logos had. We stripped it all down and got a bold graphic in the end. So in a way, it's almost a good thing we didn't go with any sort of theme.









